Director of CityStore

The New York City Department of Citywide Administrative Services (DCAS) seeks an a highly motivated and experienced individual to join us as Director of CityStore. The Director of CityStore will be responsible for Buying and Merchandising, Product Development, CityStore Branding and Marketing, and Municipal Publications.

The CityStore’s mission is to provide centralized retail services for City agencies and sell unique gifts and collectibles and City publications to the public to promote the energy and excitement of the NYC brand and the policies of New York City government. City Store has two locations (Manhattan Municipal Building, One Centre Street, North Plaza, and the Marriage Bureau at the Office of the City Clerk, 141 Worth Street) and an online store (NYC.gov/citystore).

Duties will include, but not be limited to, the following:
– Oversee implementation of inventory controls and systems, including the rollout of new systems
– Cultivating retail partnerships with viable City Government agencies, where possible
– Designing and implementing comprehensive marketing strategies for the CityStore to broaden outreach, creating and executing in-store and online marketing campaigns
– Conduct general market research to keep abreast of trends to improve CityStore marketing and outreach
– Producing ideas for promotional events/activities and implementing them accordingly
– Develop and set revenue goals for store and manage financial report
– Monitor marketing and revenue goals, developing corresponding performance reports
– Coordinate with IT on the design of the City Store website, create copy and organize photo shoots
– Supervise part-time and full-time Retail Sales Associates in a manner that promotes high job performance
– Manage employee scheduling
– Develop sales and services protocols, and trains staff on retail-related tasks and procedures
– Develop short- and long-term plans for the City Store in conjunction with the Deputy Commissioner
– Develop sales strategies for underperforming categories

Minimum Qualifications

1. A baccalaureate degree from an accredited college or university, accredited by regional, national, professional or specialized agencies recognized as accrediting bodies by the U.S. Secretary of Education and the Council for Higher Education Accreditation (CHEA) and five to seven years of satisfactory full-time professional experience working in one or a combination of the following areas: marketing, sales or product development; five to seven years of management experience for a retail operation or in a related area.

Preferred Skills

– Minimum of 5 to 7 years previous experience in marketing, sales, or product development role – Minimum of 5 to 7 years previous experience managing a store – Strong analytical, organizational, communication and presentation skills – Familiarity with current and online marketing techniques and best practices – Experience with Shopify or similar platform preferred – Bachelor’s Degree in a related area
55a Program

This position is also open to qualified persons with a disability who are eligible for the 55-a Program. Please indicate at the top of your resume and cover letter that you would like to be considered for the position through the 55-a Program.
Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.
Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual’s sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.